ClickTale Support Forums

All times are UTC - 6 hours



Post new topic Reply to topic  [ 7 posts ] 
Author Message
PostPosted: Tue Aug 04, 2009 3:23 pm 
Offline

Joined: Wed Jul 22, 2009 2:53 pm
Posts: 1
We have hundreds of thousands of products, each with a detail page. However the only thing different on the detail page itself is content - the buttons, tabs, links are basically all the same.

Clicktale appears to not handle this well.

When I run a report, and select a date range, Clicktale tells me that different page versions will "skew" the data. What does that mean?

Additionally, I'm a Silver subscriber, with thousands of sessions recorded in a day. When I select over a week's worth of sessions to evaluate using heatmaps/link analytics, I'm only seeing "500 pageviews" for a given detail page, which should be in the tens of thousands.

I'm confused.

What are the best techniques and strategies for using Clicktale in an e-commerce environment, where the detail page is pretty much the same but the products are always different?


Top
 Profile  
 
PostPosted: Wed Aug 05, 2009 11:02 am 
Offline

Joined: Tue Aug 04, 2009 6:31 am
Posts: 15
Here are the answers to your questions:

When I run a report, and select a date range, Clicktale tells me that different page versions will "skew" the data. What does that mean?
The data may be skewed if the date range you choose includes significantly different page versions. This means that if you have page versions with much different content/layout aggregated together into one report, the page you see rendered in the Heatmap might not fully represent every page version you’ve chosen to aggregate since there may be big differences in the versions.


When I select over a week's worth of sessions to evaluate using heatmaps/link analytics, I'm only seeing "500 pageviews" for a given detail page
We limit the amount of pageviews aggregated to 500. We've found that this is a large enough sample to understand how your content is being viewed, especially considering that you can see the results of another 500 pageviews every day/new version.


What are the best techniques and strategies for using Clicktale in an e-commerce environment, where the detail page is pretty much the same but the products are always different?
If the detail page is the same regardless of the product, you should probably think about the different customer segments you have (men, women, age, bargain shoppers, etc). You can start looking at or tagging product pages (or unique landing pages) geared towards different segments to see how they interact with the navigation, checkout, view content, etc. You might find the layout doesn’t work so well for certain customer segments/products. I would also pay very close attention to category pages, scanning of content, sales cycles (using the first visit date), and interaction with sidebar content (Link Analytics is very useful for this).


Top
 Profile  
 
PostPosted: Sat May 08, 2010 11:44 am 
Offline

Joined: Fri Nov 06, 2009 11:53 am
Posts: 1
Awesome thanks, I'll try this out on my eccomerce site

thanks again

Emma


Top
 Profile  
 
PostPosted: Thu Jul 01, 2010 2:21 am 
Offline

Joined: Thu Jul 01, 2010 2:02 am
Posts: 1
i have read the post..thanks


Top
 Profile  
 
PostPosted: Tue Jul 06, 2010 8:35 am 
Offline

Joined: Tue Jul 06, 2010 7:48 am
Posts: 1
Please let me know about some famous websites, which are using it.


Top
 Profile  
 
PostPosted: Tue Apr 26, 2011 1:46 am 
Offline

Joined: Tue Apr 26, 2011 1:23 am
Posts: 1
Thanks for sharing!


Top
 Profile  
 
PostPosted: Fri Mar 09, 2012 11:00 pm 
Offline

Joined: Wed Dec 14, 2011 11:41 pm
Posts: 5
Location: uk
These are really great tips. Thanks for sharing.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 7 posts ] 

All times are UTC - 6 hours


Who is online

Users browsing this forum: No registered users and 2 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
cron
Powered by phpBB® Forum Software © phpBB Group